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Tips To Save Your Website From Negative SEO
June 14th, 2024 by esigners
Negative SEO (search engine optimization) techniques normally lead to loss of revenue and traffic of a website. Google usually interprets these dodgy SEO techniques as attempts to manipulate the algorithm and appear higher on rankings.
Setting up Google Search Console tools email alerts
Google Search Console is a strong tool that can help you protect your website from the effects of negative SEO. It will notify you automatically by way of email in cases where there is malware in your website, your site pages are not indexed, you are experiencing issues with the server, and when Google has penalized you. You should set up such alerts because it would not cost you a dime and they will also help you keep your site protected. Once you do this Google will notify you regarding relevant issues.
Keeping track of your backlink profile:
Use tools like Google Search Console, Ahrefs, SEMrush, or Moz to monitor your backlinks. Look for unnatural spikes in backlinks and investigate the quality of new links. Check low-quality or suspicious links pointing to your site. Use Google’s Disavow Tool to tell Google to ignore these links in its ranking algorithm.
Protecting and identifying your finest backlinks
Spammers, also, often try to remove the best backlinks on your website. If they are successful in such attempts it can reduce your domain authority and also bring your Google ranking down. They normally do this by posing as you and then getting in touch with the websites that have provided the backlinks by asking them to remove those. This is a rather tough thing to keep track of and arrest but using tools can prove to be helpful. You can also contact those site owners and ask them the reasons for removing the link.
Securing your site from malware
The number of website owners who do not secure their websites against malware is simply amazing! Malware, or malicious software, is harmful software used by hackers to access websites and damaging them. If the malware is of a high quality it will sit on a website for months and not even be detected! Once your website has been uploaded with malware it can be hard to remove it. This is where prevention is always the best strategy. You can check with your hosting service provider for malware security, protection, and scanning services.
Protecting your site from hackers
Most website owners also do not pay sufficient attention to security which is surprising considering how essential it happens to be. Just imagine a day when you wake up and find out that your website has been hacked into by someone for months. It is even harder to digest that they have been wreaking havoc on it from that point onwards. The thing is, there is not a lot that you may be able to do at this point regarding that problem. Once again, proper protection is important in such cases. Use strong, unique passwords for your CMS, hosting and important online accounts.
Checking your site for duplicate content
Many spammers use the negative SEO strategy of duplicate content to damage the reputation your website enjoys on Google. They copy content from your website and then paste it on multiple websites. In such cases, you could get penalized by Google for having duplicate content on your website. The global search engine giant can index the scraped content and rank it. This is why you must pay close attention to the content on your website and make sure that it is not duplicated. Copyscape is a highly recommended tool when it comes to checking such content.
Monitoring your social media mentions carefully
If you have a substantial following on social media you should be careful because scammers could create fake profiles and accounts resembling you to damage your reputation on those platforms. The best way to deal with the problem is to monitor all the mentions that you get on social media. This way, you will be able to find out if someone has used your website or brand name to create a fake social media account or not. Once you catch such accounts do get them eliminated before they cause any major damage to your organization.
Apart from these, you must also ensure that you are not using strategies that end up hurting your website. Never shoot yourself in the foot. Remember that proper SEO, which generates authentic results, always takes a lot of effort and time. Always use only updated, safe, and proven SEO strategies. Remember that SEO does not need to be complicated. There is no magic SEO strategy that will fool Google into placing you at the top of rankings straight away. Hire a reputed SEO agency to manage your site’s SEO and protect against negative SEO.
