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How to grow from 1k to 10k followers organically
February 11th, 2025 by esigners
Once upon a time, social media was meant to be engaged with and used just for fun. However, now it has become a key marketing and branding tactic – in fact, it has been that way for quite some time now – which is being used by every business out there. You might think that if you have to be successful in managing your social media you have to hire a millennial influencer who has at least 10,000 followers. However, the truth of the matter is that anyone can become a content creator on social media and gain a great following on such platforms.
Establishing your aesthetic and brand
When you start your business one of the first things that you do is establish your company branding. Your social media accounts must reflect that branding as well. You have to make sure that such branding is reflected in your social media accounts too! This implies that you have to make sure that your social media posts focus on the specific industry or niche that you are working in. You have to create a dependable platform for inputs and tips within a certain area since people who are already interested in that area will want to learn from you.
Designating content for every channel
Remember that every social media platform has its unique form of messaging. Twitter is a great platform for sharing real-time content in a short time and receiving news updates. However, this does not mean that all your tweets will be shared by you on your LinkedIn platform. So, you need to follow certain rules of thumb in terms of determining what you want to publish on these channels. For example, following are the best options you have for your tweets:
• updates and news
• expertise and thought leadership
• engaging visuals
• bite-sized advice and tips
• inspirational messages and quotes
Following the right accounts
You must follow the right accounts so that you can post the most applicable content in your feeds. In case you are in the marketing industry you should focus on following other accounts that focus on marketing, marketing software solutions, online marketing publications, and hashtags related to marketing. If you follow an account there is a good chance that it might follow you back as well. This, in turn, will increase the levels of engagement in your posts. When you emphasize following accounts from the same industry follow-backs might eventually lead to your content being re-shared.
Un-following where you have to
This is just as important as following the right accounts – do not follow accounts that do not warrant being followed by you. Here is a simple rule of thumb that you can follow in this case – always ensure that more accounts are following you than the ones you follow. This can help significantly in making you a more credible entity and also shows people that you are not following all accounts under the Sun. When you have a follow strategy you must also check who is following you back. Always unfollow accounts that do not follow you back.
Sharing and creating content
Having a content marketing strategy and a content creation plan can be the fuel your social media strategy needs to be successful. It would be in your best interests to have a bank of available, educational, and valuable content that you can share easily with your followers. This will boost your credibility and at the same time ensure that you establish a status as a source that your audience can depend on. Once you have created sufficient content you can use tools like social media calendar and social publishing tools to plan your social media strategy.
Re-sharing valuable content
Do not be selfish in terms of sharing on social media by sharing your content only. In case you have not already subscribed to industry publications you should do so as that way you would get valuable content sent directly to your inbox. Does something resonate with you truly? Do you think that your audience will find something valuable? In both these cases you should share such content on your social media channels. When you are doing this you must tag the content’s author and the publication source.
Maximizing the features on the platform
Every social media platform is equipped with some unique features and you should be making the most of them. The best thing about these features is that they let you share your content in different and new ways. This also helps you keep your audience engaged and provides you with more chances to interact with them. Following are some of the features that you will get from every platform and you should be using them:
• business profiles
• content scheduling
• insights and analytics
• ad campaigns
• live video streaming
• story features
• influencer collaborations
• trending topics and hashtags
• chat and messenger features
Using hashtags with wisdom
Hashtags are effective on social media but only when you are using them wisely. Always ensure that the words you are using as hashtags make sense for your audience in terms of searching. Let us say, you are sharing a content piece on social media suggestions and tips the most sensible hashtags are #SocialMediaTips and #SocialMedia. Hashtags that would not be as applicable here are #Media and #Content. You can always go on Twitter and look for hashtags to gauge their popularity. Right hashtags make it easy for your content to be searched on social media platforms.
There are several pointers that you would do well to keep in mind in this regard. Always interact with your audience and ensure to prioritize quality over quantity. Make the most of video content in such work and stay updated on the algorithm changes happening on those platforms. Apart from posting on social media, you have to take time to interact with your audience. Remember and understand that algorithms always prefer content that keeps the users hooked on. So do not post just for the heck of it as that will hurt your reach.
