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Importance & Benefits Of Influencer Marketing
November 12th, 2024 by esigners
You might not know this, but every dollar spent on influence marketing brings companies an increased return on investment (ROI). So, in case you are not sure about working with such influencers you might want to think again. If you can plan your influence marketing campaigns well not only will it help you save money but also help you become a more credible proposition, sell more and get across to a more niche audience.
Increasing brand awareness
Influencers create content that features your products and this increases awareness regarding your brand among their followers. This is rather helpful for businesses that are new to the world of e-commerce and do not have an engaged audience as yet. This is also a great way to create excitement about a new collection or product launch. For example, a brand named Athletic Greens used influencers on TikTok to make more people aware of its nutritional supplements – it was especially targeting health-conscious members of Gen Z. They made content highlighting how the supplement could be included in the daily lives of their followers.
Entering new markets
Influencer marketing can also help you reach markets you have not tapped earlier and access greater audiences. A food brand named King’s Hawaiian partnered with certain creators to come up with a campaign named #foodtok. It collaborated with 16 creators who created slider recipes for Slider Sunday by using the delicious sweet bread of the brand. They also employed hashtags such as #mealinspo to get across to new audiences. The important lesson here is that you need to identify with influencers who are relevant to your brand and collaborate with them.
Getting more followers on social media
What is the first step that you need to take to encourage sales by way of social media? You need to use influencer marketing so that you can cultivate a devoted social media following. When influencers talk about you they can get their audience interested in your brand. This in turn can lead their followers to follow you on social media platforms as well. You can be sure that this will be immensely beneficial for your marketing efforts on various social media platforms as well. You can always try partnering with these influencers for a few giveaway campaigns.
Getting feedback on your products and services
Influencer marketing can also be used by you to get feedback on a new product or collection – in fact, doing this can help you get feedback on specific aspects of your products and services as well! So many of these influencers engage with niche audiences! This is why there is always a good chance that they will have a good idea of what your target buyers would be looking for in your product or service. Plus, they may also try your products and services themselves and provide you with detailed feedback on the same.
Gaining trust and credibility
If you have content where important people are talking positively about your brand it can help you create a good reputation – this is so crucial for improving awareness regarding your brand! When your products and services are endorsed and talked about by influencers you can build trust with your intended audience no matter how slowly it happens. A brand named Skin + Me used UGC (user-generated content) and influencers in its Facebook ads. Here they showed how their skins have improved by using the products and this surely made the brand more credible and trustworthy.
Increasing repeat orders and sales
Influencers can help you sell more and this happens both indirectly and directly. They can help you directly by recommending your products or sharing the likes of discount codes. No matter what, there is no denying that they can help with growing your brand among more people. KNIX, a brand dealing in intimates, collaborates with such individuals and it is specifically for this particular reason. They use custom discount codes to sell more products. For example, it used Hilary Henderson, an influencer, to promote its products on her Instagram page.
Bringing new content to your audience
One of the important tasks a marketer has to do is to come up with creative and new ideas. However, having to do this again and again can tire out marketing professionals, and this is especially so when as a brand you have a small team to choose from in this regard. This is where experienced influencers can prove to be so handy by coming up with out-of-the-box and fresh ideas to the fore. They will always have a new perspective on your brand and can provide you with creative ways to promote your brand.
Keeping your costs down
Micro-influencers can be rather helpful in this particular regard and you can be sure that your boss will also love using them for this very reason as well! Running an influencer marketing campaign would cost you 30% less than what you would have to spend if you ran the same campaign through most kinds of marketing and advertising strategies. This is the reason why Jason Wong, the founder of Doe Lashes, went for influencer marketing rather than other types of paid ads during the first four months after launching his product.
There are so many ways in which using social media influencers for your marketing campaigns can prove to be both beneficial and important for you. They can teach their users about the services and products that you offer. They can create a content bank for you that you can always repurpose. They also help you gather data that helps you gain a better understanding of your audience. When you use them you are working with experts that can help give your brand authority a significant boost. They can play the role of brand ambassadors for you as well, and strengthen your online community.
